Visual Identity/Branding Guidelines

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In 2013 Rotary International introduce a significantly revised visual branding and visual identity program. The program calls for strict changes in logo style and use as well as a general graphics overhaul program.  The primary visualization guidelines require a timely conversion and revision of myriad of visual elements currently in use.


You can learn about all of the important changes as well as download scores of print-ready, Internet-ready logos and graphics. You will find everything you need at Rotary's Brand Center including compliance branding guidelines, resources and a vast image library.  There is even an app that will build a club logo that meets the branding layout rules.

Visit Brand Center first. You will need to log-in with your My Rotary password.


Below are quick downloadable versions of the visual style guide, a "cheat sheet" for easy reference and a prepackaged zip file of current Rotary logos. If you don't find what you need here, visit Rotary's Brand Center.

Visual Identity Guidelines Manual

You’ll find everything you need to update your website, newsletters, and brochures in Tell Rotary’s Story Voice and Visual Identity Guidelines. The new signature and mark of excellence are explained and available for download. More tools and resources are now available and in the pipeline.

The changeover is now in its third year and there is an expectations that club' should soon be complete with their graphical update.

Download the guide here

Identity-at-a-Glance Summary Chart

This is an excellent quick reference guide to have at your side when you are in the midst of working on a website, promotional flier, designing a tee-shirt, or club banner, etc.

While this one-page chart doesn't have all the answers it helpful in anticipating some of the more common questions about graphic placement, typography choices, colorization, technical specifications and branding rules.

Download the chart here


Rotary Logo Packages